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![](https://cdn.myportfolio.com/bcd97817-daa4-4bad-8273-36cbaba5b920/767ab816-2f9d-40b9-ab11-9ba4adc8b4d9_rw_1200.png?h=cdeb69a90a52220fb2b3e8321b02176b)
Digital campaign to improve the urban cleaning of Buenos Aires City. I created this project while working for Nextperience, a digital advertising agency for the Government of Buenos Aires, Argentina. We made an inspired 8-bit aesthetics with different known video games. Each game represented a different cleaning behaviour. Those were: hygiene of public spaces, removal of bulky items, separating garbage from recyclable items and the need to park 1 meter away from the trash container. Buenos Aires, 2017.