Digital campaign to improve the urban cleaning of Buenos Aires City.
I created this project while working for Nextperience, a digital advertising agency for the Government of Buenos Aires, Argentina. We made an inspired 8-bit aesthetics with different known video games. Each game represented a different cleaning behaviour. Those were: hygiene of public spaces, removal of bulky items, separating garbage from recyclable items and the need to park 1 meter away from the trash container. Buenos Aires, 2017.