Oktoberfest is a significant date for the beer industry. We developed an Oktoberfest campaign to increase sales during the month of October. An attractive and dynamic key visual was designed, using bright colours and fun illustrations of the typical German celebration. The project held lots of paid social ads, social media posts, a special banner for the web page, a flyer with some curious data of Oktoberfest and some merch like beer holders and pins. This campaign was successful as it had an 80% conversion rate, and the sales really increased. Let’s remember that Oktoberfest isn’t a very popular celebration in Argentina. Buenos Aires, 2017.