A special Christmas campaign was designed for BevyBar (beer e-commerce of ZX Ventures – Ab Inbev). The classic Advent calendar was familiarized with Argentinian customs. This Christmas box was designed to be shared with family and friends to celebrate the Christmas holidays. Following this idea, we created a series of different “Christmas characters”. So instead of having one product (beer in this case) per day, as usual, Advent calendars do, each beer belonged to a different character.
All the visual assets were designed from scratch. The project contained: the box packaging, a flyer with an introduction and explanations, a photography session showing the product, social media posts and stories, a banner for the web page, and ads for paid social. This campaign held a 40% conversion rate. Buenos Aires, 2017.